For 50 years, it's been right here in Santa Rosa. On September 26th, they're opening the celebration to everyone — FREE to attend.
Only the first 100 RSVPs get a free gift
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50 Years in Business
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★ 4.5/5 from 60+ Reviews
For 50 years, Sequoia Floral has been Sonoma County's flower source — from one local delivery in 1976 to the region's most trusted wholesale supplier today, now joined by sister company United Wholesale Flowers. This September, we're celebrating with the community that made it possible: you.
"Quality products and friendly customer service."
— The motto that has guided Sequoia Floral since day one
Whether you're planning a wedding, run a flower shop, or just love beautiful blooms for you and your house — there's a reason to stop by.
Upcoming color schemes & floral displays
Interactive, hands-on
Live roundtable
With Shelli S., Teleflora
Sponsored by Oasis & Teleflora
Win what's created live
Public schedule: 9:00 AM – 2:00 PM.
Placeholder gallery — swap in anniversary or event-specific photography when available.
"Their prices were so reasonable that I was unsure of how the flowers were going to turn out. Let me tell you, the flowers were AMAZING. They not only met my expectations, but exceeded every Pinterest photo I had sent over."
"This is a very well organized and professional place... they seem to have things at my doorstep within 2 days. VERY helpful, kind, and timely with calls and emails."
"I even picked up extra bunches of florals from them and created some of my own small vases... Everything was done through Danette for the most part and she was wonderful to work with."
Existing customers and new wholesale accounts get our full gift package at check-in. Only 400 spots total — RSVP now to get more than walk-ins.
Yes — 100% free to attend. There are only 400 spots for the day. The first 100 qualifying guests to RSVP get a welcome gift at check-in, and if you're an existing Sequoia Floral or United Wholesale Flowers customer, you'll receive our full gift package.
Anyone in Sonoma, Napa, or Marin who loves flowers. It's especially built for couples planning a wedding, florists and event professionals, and our long-time customers and partners.
9:00 AM–2:00 PM: wedding floral displays, an interactive Flower Bar, a Floral Jewelry demonstration, a Floral Business Clinic, a Gold Membership Flash Sale, vendor specials, and connections with local vendors. The final hour (1:00–2:00 PM) features a live design masterclass sponsored by Oasis Floral Products and Teleflora, where selected attendees can win the arrangements created live.
Yes — two, actually. There's a Store Credit Raffle throughout the day, plus our live design masterclass in the final hour: selected attendees present at the end will win one of the arrangements created live.
Walk-ins are always welcome, but RSVPing in advance guarantees your spot and gets you more at check-in than showing up unregistered — so it's worth the 30 seconds.
Yes. Open a new wholesale account with us on-site and you'll get our full anniversary gift package, the same as our existing customers. Come meet the team and see if we're a fit.
Of course! Just have each person RSVP separately using this same page — that way everyone gets their own confirmation and gift.
Come for any part of it — the Wedding & Flower Fair runs 9 AM–2 PM. Just RSVP once and we'll send you the full day's details by email.
Free to attend. Only 400 spots for the day — we'll send you the full event details by email the moment you confirm.